Impulsive buying: how we can control it?

Shoppers

What is Impulsive?

Impulsive, is an act on impulse, the act of driving forward with sudden force, forces to buy or get something even she didn't need it, the wave of excitation transmitted from the things through her nerve and muscle, that resulted in a psychological inhibition, she has no second thought, by the force of impulse, she will get what is her desire.

Impulsive buying.

What is this impulsive buying and how can you identify the impulsive buyer from non buyer?

Impulsive buying is a habit or behaviour of a person who purchase something not for necessity but by the force of impulse.

For example: An impulsive woman who never seems to have the same opinion about anything for longer than 10 minutes.

Pleasure and arousal were significant mediators of intended shopping behaviours including time spent in the store, Inter-personal interaction tendencies, willingness to return, and estimated monetary expenditures.

Facial expression functioned as a useful indicator to distinguish impulsive buyers from non-buyers.

Impulsive buyers had greater emotional activation than non-buyers, considerably more enthusiasm, joy, interest, but less surprise and indifference.

There is also psychological attributes such as social image, self-identity and normative evaluation in impulsive buying.

The impulsive buying was more likely to occur for products that symbolized preferred or ideal self and be affected by social categories such as gender.

Person who are in the state of ego depletion were found to be more likely to give in to temptation and engage in impulsive buying.

Here are some reasons why a person becomes Impulsive Buyer.

1. They want to be the star, showing that they have always wearing a new dress or gadget

2. They want praises from the people around them.

3. They want to be known in one brand of the Items they always buy.

4. They want to follow what is trending in the society.

5. They want to be updated in new thing, for example, a new released of cell phone.

6. They want to compete with their friend or office mate.

7. They want to imitate someone, like, their favourite celebrity.

8. Lack of control, stress reaction, and absorption were related to impulsive buying tendencies.

9. Positive moods, especially emotional arousal and pleasure, are closely associated with the urge to buy impulsively.

10. Pleasure, experienced when seeing the unplanned product, would be positively associated with impulsive buying.

No money

What is the effect of Impulsive Buying to the Person?

1. Financial loss and falling in the pit of credit.

2. To be pursued by Credit Company.

3. It will affect also to the reputation of Impulsive buyer.

4. The trust of the people or friend will be gone,

5. It will also affect to their family, like, embarrassment,

6. He cannot come out from the house, for the reason of shyness.

7. It will lead to physical and emotional depression, stress and negative feeling.

How can a person fight this habit of Impulsive buying?

First, In making a change in Attitude on buying, you have to recognize the problem, ask your-self, "Why I can’t control myself when I’m in the Mall, sound like I want to buy all things” Once you know the problem, make a plan on how to solve your problem.

Second. Its need a strong desire, you should control yourself, don’t wait to fall and become a fugitive of Credit Card Company, do something before it's too late.

Here are some suggestion how we can control our self from impulsive buying.

Credit cards

1, Don’t buy the things if you didn't need it, think it twice before you make a move and ask yourself, do I need it? If not, leave the place immediately.

2. If you have two or more credit cards, close the others, maintain one only, and settle first your last purchase before you use it again. Credit card can certainly be convenient but it can be dangerous too, when it comes to impulsive buying.

3. Don’t bring your credit card if you have no plan to buy something, so, if you happened to pass at the mall, you will not attract to buy. It’s not wrong to have a credit card but you should use it wisely, it’s become problem if you use it excessively, no one will help you, even the credit card company, but yourself only.

4. Make a list if you go to grocery or department store. List the more important things to buy. Purchase only what on the list, sometimes we fall into the trap on buying when we a hungry and buying more than we need, the list will help you to control your spending.

5. Try to shop on line, it can also help you to control your spending, rather than, go to the mall where there is a temptation to buy. In online shop you have also a time to think or decide, if you will buy your choose or not, according to your need.

6. Before spending a lot of money on your purchase discuss it first to your husband, or family member, ask their opinion, they can help you decide whether it not or wise to purchase such things.

7. Make a habit to say no, rather than saying I want it. There is so many option all you need is to control yourself on buying.

My Advice:

If you want something, think of your budget and your financial capacity, the important thing is, organized first your finances. Don’t become an Impulsive Buyer it has a greater effect in your life.